Essay upon Nandos Research

Table of Contents:

|Serial |Topics | | | | |1 |Introduction | |1. one particular |Origins | |1. two |Objectives | |1. 3 |Scope | |1. some |Limitations | |1. 5 |Methodology | |2 |Background of Nando's | |2. 1 |Basic Information | |2. two |Different types of Nandos's foodstuff | |3 |Analysis of Consumer Behavior | |3. 1 |Profile of Target audience | |3. 2 |Memory | |3. 3 |Positioning of Nando's | |3. 4 |Perpetual Mapping | |3. 5 |Attitude Elements | |4 |Recommendation | |5 |Conclusion

Exec Summary

When a person really wants to be a effective marketer they needs to understand consumer habit. If the online marketers can appreciate customer's psychology and habit, it will be easy for him for making more earnings. To understand customers needs and wants marketers should exploration on them. In line with the research, internet marketers make their approach. Within our report, all of us tried to understand customer's psychology, opinions, views, likings, feelings and tendencies towards Nando's. We all know that Nando's is actually a famous cafe. It is a To the south African International Chain Restaurant brought to Bangladesh by MGH Group. Persons like Nando's for its one of a kind taste. Nando's is popular for their Fire Grilled Peri Peri Chicken breast and their meals is healthy because food preparation oil is usually not used in the grilling of the chicken, instead the natural Laku Peri marinade is used. It really is true that different customer's have different opinion about Nando's. Therefore , we tried to know their particular opinion and make online strategy based on their particular belief. We also compared it which includes other well-known restaurant and make examination of it. Because of the inadequate ad and some some other reasons people favored other restaurant like APPLEBEES, CP Deep-fried Chicken and Pizza Shelter etc . Right here we dedicated to the consumer's perceptions and attitudes. We also centered on its brand image, exterior and inside factors.

1 ) Origins:

As an Undergraduate system of Bachelor of Business Administration (BBA) students we must complete numerous courses which include Major classes. As we are doing major in Marketing, we need to study several types of marketing...



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